What you’ll learn inside

• 🧭

  Work on it, not in it: Reduce owner-dependence, build resilience, and increase valuation by systematizing the business.

• 📋

  The power of SOPs: Get processes out of your head; use checklists/PM boards so the team runs the same playbook and you can scale.

• 🧱

  The 4Ds framework: Do → Document → Delegate → Delete. Build clear, living processes and prune what no longer adds value.

• 🏖️

  Readiness signals: The vacation test, “ahhh, sh*t” gap, and rule of 3× tell you which processes to document first.

• 🥧

  Don’t SOP everything (80/20): Inventory tasks, rank by frequency × impact, and systematize the vital few that touch money or customer outcomes.

• 🎥

  Video-first documentation: Short screen-recordings beat long docs—record, link in the SOP, assign an owner, keep it under 5 minutes.

• 🧑‍🔧

  Your stack & “find a Doug”: Run a lean tool stack (site/CRM + database + automation + team hub) and partner with a “Doug” who Delegates, Optimizes, Unblocks, and Guards—so invisible chaos becomes visible, repeatable systems.