What you’ll learn inside

• ⚡️

  The 2-Layer Rule: How “over-management” strangles speed and the structure that keeps founders close to execution.

• 🍝

  The Breadstick Problem: Why execution drift erodes your core value prop and how to protect the moments that make customers love you.

• 📉

  The Vanity Metrics Trap: Why chasing numbers feels good but kills clarity and the metric minimalism fix that brings focus back.

• 🍱

  Feature Creep = Product Death: The restaurant rule that keeps your product simple, sharp, and scalable.

• 👂

  Customer Distance: How leaders lose touch with the market and the veto test that ensures decisions stay customer-first.

• 💡

  The Innovation Illusion: Why shiny projects ≠ progress and how to spot when you’re doing innovation theater instead of solving real problems.

• 🧬

  Culture as a Moat: How culture decay drives away your best people and the founder habits that prevent it.