What you’ll learn inside

• 🎯

  Channel–Market Fit: Stop chasing shiny tactics. Test a few channels, find your bullseye, then go deep. Focus beats being everywhere.

• 🤝

  Lead With Value: Free tools, guides, and samples build trust and reciprocity. Show you can help before asking for anything.

• ✍️

  Direct Response Copy: Use clear CTAs, emotional triggers, and the 4Us (urgent, unique, useful, ultra-specific) to spark action.

• 📬

  Direct Mail That Works: Tangible = memorable. Postcards and letters deliver higher open rates and become a high-performing channel when paired with email.

• 📈

  RFM (Recency, Frequency, Monetary): Get “customer X-ray vision.” See who your champions are, who’s at risk, and who needs re-engagement to drive profitability.

• 📣

  Customer Advocacy Engine: Turn your happiest customers into your strongest acquisition channel with referrals, stories, photos, and shared wins.

• 🌲

  Build an Evergreen Growth Engine: Combine these six levers to create compounding, predictable, durable growth—no fads, just systems that scale.