What you’ll learn inside

  • Flip the switch: CEO-first loop: Run the first screen yourself to kill bad fits fast, sell the vision early, and compress the hiring timeline.

  • Move on A+ candidates—fast: Why high-conviction + speed wins offers, keeps momentum, and signals a decisive culture.

  • Back-channel like a champ: How to DM past peers, managers, and reports to get the truth you won’t hear in references.

  • No project, no offer: A 3–5 hour assignment that reveals taste, execution, communication, and ability to follow a brief.

  • Generalists vs. specialists: Hire Swiss-army generalists early (employees 1–15); add deep specialists once needs are repeatable.

  • 3 questions that expose the truth: Desire (“How did you prep?”), Resilience (personal challenge), and Curiosity (what you nerd out on).

  • The final gut-check + red flags: Use the “Would I proudly vouch for them company-wide?” rep test—then avoid the 10 classic red flags (flakes, title chasers, no questions, dodging the assignment, and more).

Translated into startup-ready frameworks by Jordan DiPietro, 2x former CEO & growth exec ($0 → $10M scale).

SIGNAL // NOISE — DOWNLOADED AND READ BY FOUNDERS AT Hampton, Batch, PricingSaaS, Curotec, SparkLoop, O3