For CEOs, founders, & builders — no buzz, no bullshit.
BY JORDAN DIPIETRO
Join thousands of leaders. Free, always.
Trusted by leaders making growth decisions at
Featured Post
Good CEO // Bad CEO
At a tiny startup, the CEO does everything. But as the company grows, the role changes shape. It becomes less about doing and more about sending the right signals. Here's the framework I use, the six things that matter most and the seven behaviors that separate founders who scale from those who stall.
Read by people who don't read most newsletters.
Jacob Smith
PRESIDENT, FITLER CLUB
This newsletter was the exact message I needed this morning as I head into my board meeting.
Greg Alexander
FOUNDER, COLLECTIVE 54
I ignore most newsletters, but I read yours. You have a refined ability to discern what's excellent, elegant, and meaningful, and to ruthlessly exclude what isn't. You have both taste & judgement. Extremely rare.
Fernando Caralt
FOUNDER, ESPRESSO MATUTINO
Came for the sales content, but stayed for everything else. The hiring edition alone helped me make my first sales hire.
Brian Dianis
CEO, CUROTEC
Signal // Noise is one of only a couple newsletters that I actually look forward to reading every week.
Bethany Kelly
FOUNDER, PUBLISHING PARTNER
Most newsletters bore me - I’m subscribed to very few because almost none of them are worth the time. Yours is the exception.
CJ Britton
COFOUNDER, HYDROWILD
I’ve read and reread this newsletter. Leading a startup feels a lot like screaming into a void, and Jordan’s writing gave me the confidence to keep swinging.
Why Signal // Noise
One newsletter. Every week. The stuff that actually matters for growing your business.
No. 01
Signal Over Noise
The one topic worth your attention this week. Leadership, mental models, strategic planning, the questions most founders have on their mind every week.
No. 02
Notes from the Field
Things I’ve actually built & shipped. Actual P&L breakdowns, decoy pricing, hiring systems, and growth experiments. Yours to copy, for free.
No. 03
Curated, Not Aggregated.
Three picks every week — long-form articles, podcasts, book recs, hacks, and rabbit holes you’d never find on your own. Curated with taste, not trend.
Work With Me
High-leverage advisory relationships for founders and CEOs who want to move faster, make better decisions, and build more profitable businesses.
DON’T MISS IT
Get the signal.
Skip the noise.
One email per week. Frameworks, real numbers, and hard-won lessons for leaders building something that matters.